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The Master Craftsman of the Equator: Guillaume Queron

A Heritage Rooted in Bordeaux

Guillaume Queron doesn't just make wine; he breathes it. Born into a lineage of French vintners, his journey began in the prestigious vineyards of France, later solidifying his expertise at the Institut Rural de Vayres with a focus on the Technics & Trade of Wine and Spirits.

With 24 years of mastery in the heart of Bordeaux, Guillaume refined his craft at Château Villa Mongiron. Most notably, he emerged as a protégé of the legendary Jean-Luc Thunevin—the "Bad Boy" of Saint-Émilion and the father of the Garage Wine movement. Under Thunevin’s mentorship, Guillaume learned to challenge conventions, focusing on meticulous quality and bold innovation over rigid tradition.

The Bridge: Nature, Authenticity, and Respect

Guillaume’s philosophy is anchored in a profound respect for the two pillars of viticulture: Nature and People. For him, authenticity is a way of life, not just a label. He acts as the essential link between the Founder’s vision and our local farmers, who serve as the true backbone of Sababay. Whether he is in the cellar or the vineyard, his mission is to create a liquid expression of the earth that honors the hands that harvest it and the dream that started it all.

Translating the Vision at Sababay

Today, Guillaume is the technical force ensuring that Sababay’s mission to redefine tropical viticulture becomes a reality. By blending his classical French pedigree with Indonesia’s vibrant volcanic terroir, he orchestrates a daring viticultural experiment:

  • Global Roots, Local Soil: Expertly adapting world-class grape varieties from France and Italy to the unique micro-climates of Bali.

  • The Equator Edge: Executing the "New Latitude" vision by crafting wines and premium grape-based spirits that defy traditional geography.

  • Precision & Audacity: Merging Old-World technical precision with New-World innovation to produce authentic, soul-stirring products.

 

Together with the Sababay team, Guillaume is the craftsman turning potential into excellence—creating a legacy where Bordeaux mastery meets the Indonesian sun.

Written by Vania Dorothea

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