To serve as a strategic bridge that empowers local agricultural producers by connecting them with broader markets by enabling fair access, promoting sustainable practices, and adding value through innovation and responsible distribution.

To elevate the potential of Indonesia’s agriculture one bottle at a time. Sababay represents a new chapter in the world of winemaking, born from the equator and rooted in purpose. We combine local grapes, global standards, and passionate craftsmanship to produce fresh, vibrant wines that are easy to enjoy and proudly Indonesian.

New Latitude Wines are made from grapes grown in regions above the 50° latitude and below the 30° latitude in both hemispheres.

They are separated into two categories: High Latitude Wines, which are produced in regions located above the 50° latitude; and Low Latitude Wines, which are produced in regions located below the 30° latitude. These regions have a tropical or very dry climate, or struggle to get enough sunlight and have harsh winters that make it hard to grow grapes. Thailand, Indonesia, Vietnam, Norway, Denmark, and many other countries have taken on the challenge of cultivating grapes under these new latitudes.